Toyota BEV Family
Electric feels effortless, relatable, and seamlessly integrated.
To demystify EV ownership, we wove it into everyday routines through two playful, cinematic films with a bold, unexpected look for Toyota. Two shoot days, multiple vehicles, and 12 locations ruled out traditional production, so we built AI-generated environments on a volumetric stage and filmed the host and real vehicles in-camera.
Medium: Digital Content
Directors: Stefano & Alejandra
Production Company: Sweetshop
VFX Company: Gardening Club
Post Company: Harbor Picture Company
Art Director: Vince Ku
Copywriter: BT Jackson
Creative Director: Norman Brown
Creative Director: Jake Mikosh